5 Band 5 Bucks Free Booze

RethinkPopMusic (RPM) will host three events that showcase up-and-coming local bands, noteworthy regional bands and established local bands during various points in the month at appropriate venues based on draw. Each event will showcase a 5 band lineup, a $5 cover, a sponsored cocktail hour at 7pm, product giveaways throughout and a beer tasting at 11pm. The events will take place at the beginning, middle and end of each month on an escalating scale. Along with the notoriety of each band, the venue capacity and complexity of the cocktail hour will also increase throughout the month.

RethinkPopMusic sponsorship exposes your product to the independent musician, an extremely influential group of tastemakers with tangible purchasing power. RPM has its finger on the pulse of this demographic, with an established nationwide network referred to as Affiliated Artists. Musicians have demonstrated overwhelming demand and support for RPM even when it was merely a concept while the founder worked at MTV. Through sponsorship, you earn the right to put your product into the hands of this group at the aforementioned RPM curated events. Furthermore, RPM employs independent filmmakers to document the artists and attendees interacting with your product for use at your discretion for viral marketing initiatives or traditionally on-air.

The music industry is in disarray with album sales basically nonexistent and musicians no longer expecting record labels to launch their careers. Nevertheless, the 8 million independent bands* (20+ million independent musicians) remain optimistic and spend their own funds on marketing materials, travel, equipment, lodging and promotion. RPM sponsorship will creatively expose your support of the independent musician endeavor and create consumer advocates.