Midpoint Music Festival

Tuesday, September 22nd:

With the help of U-Haul and Red Roof Inns, RethinkPopMusic, The Vanguard, Ambassadors, The Aviation Orange, Eastkoast and Hank & Cupcakes left NYC and headed to the heart of the Midwest in 3 U-Hauls, 2 band Vans and a truck to play the Midpoint Music Festival.

Wednesday, September 23rd:

Our first stop was Columbus where we set up shop on The Ohio State University campus for some street performances to promote our show that night at The Summit.

After passing out 1250 fliers and 5 hours in the sun we packed it up and headed to The Summit for the first gig of the tour. (Video Content Coming Soon)

Thursday, September 24th:

Early in the morning we headed south to Miami University. At 70 miles an hour and using the factory stereo as a monitor we recorded a live track in the back of the van featuring The Vanguard’s Luciano Rovner on Keys, Ben Foxx on Protools, The Aviation Orange’s Alex Beninato on electric guitar and Eastkoast on the mic. While the track is far from a hit, we got a great cut and plenty of video footage of the process. (coming soon) Ben was so excited that he started mixing the track when we stopped for lunch.

Unfortunately, the weather prevented us from any street performances so we took to the basement of an abandoned frat house for some old fashion fun.

Luckily we had Ben to corral the troops and record an acoustic track because a certain CEO was a bit “sleepy”.

After our basement recording session we headed to The Balcony to do what we do best… perform. Despite butting heads with the venue’s “audio engineer” who was a cross between Santa Clause and a ZZ Top roadie we played to a packed house and took FULL advantage of college priced drinks (2 bucks for a 32 ounce beer).

Once again feeling quite “sleepy” we skipped staying overnight at the abandoned frat house and went to Red Roof to rest up for the big Midpoint Music Festival performance.

Friday, September 25th:

We finally make it to Cincinnati for Midpoint Music Festival’s RethinkPopMusic Showcase. To be completely honest, we were all shocked by the turnout. With well over 200 people through the door we could hardly believe our eyes. The crowd was amazing, the bands all played the best sets I have ever heard and the genius that is Ben Foxx made them all sound incredible.

I want to genuinely thank everyone who made this tour possible. The love between all the artists was insane and RethinkPopMusic is no longer a company, but a family. You guys are great and things are only going to get better! We will be sure to let you know when the video content is ready!

RethinkPopMusic Launch Party

09/17/09 was the most successful night in RethinkPopMusic history and although we formed merely nine months ago your support has been overwhelming. Therefore, innumerable thanks are in order:

Foremost, RethinkPopMusic would like to thank Crash Mansion for their incredible staff, patience and faith in us… we are forever grateful.

Our partners: U-Haul, Yak Pak, Virgin Atlantic Airlines, Red Roof Inns, Spaten Beer, Absolut and Red Bull are all owed a great deal of gratitude for providing product and special discounts for independent artists. RethinkPopMusic will be traveling the world educating consumers utilizing our interactive questionnaire at our events and word of mouth at standard gigs.

Needless to say, none of this would be possible without RethinkPopMusic’s Affiliated Artists The Vanguard, The Aviation Orange, Ambassadors and Eastkoast and our adopted family members Hank and Cupcakes for keeping the crowd roaring all night!

Last but certainly not least, thanks to Jeremy Lloyd of Laissez Faire Club for making the trip all the way from London to DJ the event. Oh, and for the bottle of Veuve, you certainly are quite the gentleman.

With the help of Jeremy from MyDailyThread, Seva from MyOpenBar and Adam from Thrillist the 850+ RSVPs we received were so staggering that we had to shut down www.RPM-RSVP.com over 24hrs before the party. Fortunately, Crash Mansion was miraculously able to accommodate every attendee!

The night began with the premiere of The Vanguard’s, The Aviation Orange’s and Ambassadors’ debut music videos before the MTV music and Thrillist staffs:

Thanks to MTV for accepting all three music videos… we look forward to informing our readers on when to expect them to air.

Below are the rest of the pictures of the night… see if you can spot members of The Postelles, BM Linx, Chainsaw Trio, The Hotcakes, The Glorious Veins, Man on Earth and others who were in attendance. Huge thanks to Luiggi Tapuch for taken such great pics!

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MyDailyThread thinks we’re cool…

Check out this article MyDailyThread wrote about the boys here at RethinkPopMusic!

Keith eats bread and is lost to the birds